Amid stock price drops, The Trade Desk promises ‘win-wins’ for clients and publishers

It’s been a little over two weeks since The Trade Desk issued its first-ever earnings miss, during which time its stock price dropped by almost 40%. However, at its flagship NYC partner event on Thursday, executives there outlined their priorities for the year ahead. 

Joined on stage by the likes of The New York Times, NBC Universal, Paramount, and Warner Bros.Discovery (among others), the narrative heralded “the rise of the premium internet,” indicating its priorities on Madison Avenue for the year ahead.

In opening remarks, its commercial chief Tim Sims outlined The Trade Desk’s outlook on a new industry paradigm, one that’s free from Google’s influence. This paradigm includes the importance of authenticated audiences and a more efficient supply chain.  

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