Advertising

Troy Ruhanen: 'I wouldn't have taken OAG job if it was ...

The Omnicom Advertising Group chief executive explains the value of bringing var...

Omaha Steaks Turns Its Surprise Super Bowl Ad Cameo Int...

Omaha Steaks didn't pay $8 million for a Super Bowl 59 ad, but the legacy brand ...

Now Publicis wins Goodyear global creative and media

Hard on the heels of its global Santander creative and media win, Publicis has l...

Havas Life Medicom rebrands, relaunches as Havas Life L...

Sarah Mikhailov, managing director, Rare, said that this is not just a renaming,...

How to Outshine Ordinary

Outdoor Media Awards 2025 judges reveal how they help brands “Outshine Ordinary”...

Media Agency North & Warren Acquires Events Firm Interl...

The marketing and media agency North & Warren acquired the experiential agency I...

4 Open Questions About BF Island, BuzzFeed’s New Social...

On Wednesday, BuzzFeed founder and chief executive Jonah Peretti announced his p...

Movers and Shakers: VCCP, Dentsu, McCann, John Lewis, C...

Welcome to Campaign's weekly round-up of the hires, departures and promotions ac...

How Data-Driven Retail Marketers Try To Manage The Unma...

Last week, at an industry event hosted by RTB House, a group of retailers took t...

The Uncomfortable Truth About Advertising Effectiveness...

With thanks to Igor Skokan, Global Marketing Science Director, Meta Understandin...

Judge Rules That Generative AI Violates Copyright; Can ...

More Like Unfair Use Thomson Reuters just won the first major US decision in an ...

Billion-Dollar Reddit Upvotes AI Search, Downvotes Goog...

Reddit wrapped up its first year as a publicly traded company with its Q4 earnin...

AppLovin Is Divesting Its Apps Business To Become ‘A Pu...

AppLovin’s stock popped by more than 28% in after-hour’s trading Wednesday on th...

Cash-strapped viewers choose ad-supported streaming, sa...

Good news for advertisers and streamers: paid, ad-supported subscriptions for se...

AI Licensing Deals With Google and OpenAI Make Up 10% o...

Content licensing agreements now account for about 10% of Reddit's total revenue...

The Trade Desk Promises Big Changes After Missing Its Q...

Oh my, oh my. “For the first time in 8.5 years as a public company, our results ...

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