Advertising

Samsung Ads and Magnite Expand Partnership to Better Ta...

The two companies first forged a partnership in 2018.

Naked Smoothies partners Global for campaign that chang...

Campaign will take place across digital screens on the Elizabeth Line platforms ...

Coca-Cola and WPP hit AI gold with new ‘classic’ campaign

AI has been put to good use in this new global campaign for Coca-Cola from WPP O...

Mecca Bingo appoints Coolr to social media business

The agency was picked following a competitive pitch.

Atlas Obscura Names Former WSJ Exec Louise Story As New...

The travel publisher generated $16.7 million in 2024

Sue Higgs joins creative agency mFuse as ECD

Higgs was ECD at Dentsu Creative until September 2024.

Regional stereotyping in ads alienating a third of the ...

The research also found TV was the most-trusted media platform.

Naked Smoothies partners TfL for campaign that changes ...

Campaign will take place across digital screens on the Elizabeth Line platforms ...

L’Oréal UK and Ireland returns to search for social age...

It initially began looking in August last year.

They said creatives couldn’t do start-ups. So we starte...

Creative obsession became Oat Cult’s superpower, helping turn a gut-friendly bre...

Sue Higgs joins creative agency as ECD

Higgs was ECD at Dentsu Creative until September 2024.

Regional stereotyping in ads alienating a third of the UK

Research conducted by Group M also found TV was the most-trusted media platform.

Beyond creativity: why HR belongs in the pitch process

With cultural alignment and talent strategy now critical to client decisions, br...

Don’t knock performance marketing, steal from it

It’s time we all stole what has made performance marketing a boardroom darling: ...

Naked Smoothies partners with TfL for campaign that cha...

Campaign will take place across digital screens on the Elizabeth Line platforms ...

Infographic: What Is a Chief Marketing Officer, Anyway?

Companies are customizing the marketing department.

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