People’s Postcode Lottery chief marketer: Influencers, media buying transparency and releasing 200 pieces of creative a month

People’s Postcode Lottery head of marketing Anna Russell explains how pace and trust are essential for agencies working with the brand and its in-house team as it targets new audiences.

Apr 9, 2025 - 13:15
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People’s Postcode Lottery chief marketer: Influencers, media buying transparency and releasing 200 pieces of creative a month
People’s Postcode Lottery head of marketing Anna Russell explains how pace and trust are essential for agencies working with the brand and its in-house team as it targets new audiences.