Advertising

Budweiser’s ‘First Delivery’ Super Bowl Ad Tops 37th US...

Raise a glass to the young Clydesdale foal who starred in "First Delivery," the ...

The Most Engaging Super Bowl Ads, According to EDO

WHAT IS THE ENGAGEMENT INDEX? EDO uses a ranker called the Engagement Index to s...

Leagas Delaney hires BBH's Neil Clarke and Jay Phillips...

Pair will report to chairman and founder Tim Delaney.

Policy Expert reviews creative and media accounts

The process is being handled by Creativebrief.

Hearst partners Tpf to sell advertising across entertai...

The publisher's entertainment division includes Best, Digital Spy and Inside Soap.

Forget Valentine’s Day – here’s the UK’s alternative re...

In an era of oversaturated retail moments, the real opportunity lies in tapping ...

MAA Reader Survey 2025: help us to help you

MAA is launching a major survey of its readership and role in the wider advertis...

Don’t study the Super Bowl ads, study the fandom

When you know the rules of the game, fandoms are an untapped source of fame and ...

Croud appoints chief growth officer following ECI takeover

Appointment to the new role for the agency marks start of Croud's leadership sha...

Rehab’s Lily Frost: AI’s verdict on the Super Bowl ads

A Super Bowl ad brief is terrifying. Brands get 30 to 60 seconds to grab the att...

Nike uses its first platform on the Super Bowl stage in...

Doechii voices the Wieden + Kennedy spot, starring a powerhouse roster including...

Hyundai Is In Hot Pursuit Of Incremental Reach

Hyundai's latest campaign, titled “The Road,” debuted during the NFL AFC and NFC...

Nike moves on from ‘Just Do It’ to ‘So Win’ in Super Bo...

The verdicts on yesterday’s Super Bowl ads will be rolling in – we hope to have ...

These Brands Ran the Longest Super Bowl Ads

At $8 million for 30-seconds, brands shell out big money for Super Bowl ads. And...

Bloomberg Is Bullish On Contextual Advertising And FAST...

To attract advertisers, Bloomberg is pitching them on not just reach but context...

Omnicom cut 3000 roles during 2024 ahead of IPG takeove...

Total headcount fell 1000, as job reductions more than offset acquisition of 200...

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