7 Ways Plumbers Can Use Social Media to Gain Customers

Social media has proven itself as a vigil asset for business owners today. No matter the business size or industry, it can benefit from using social media services. Let’s look at the seven ways that plumbers can use it to attract customers.

1. Showcase Before and After Work

Before customers hire plumbers, many of them want to see what they are paying for and what kind of results they can expect. What better way to entice new customers than by showing both before and after photos of plumbing projects?

These pictures will highlight the craftsmanship that goes into putting in a new appliance like a dishwasher or fridge, for example. It will also showcase how well pipes, faucets, and other plumbing fixtures work. With social media, a plumbing business can advertise its expertise without having to pay for costly TV, radio, and print advertisements.

2. Share Tips and Tricks

Sometimes customers just need to know what to do to keep their plumbing working effectively. Plumbers can post tips and tricks to answer people’s questions and provide insight about how to prolong the usefulness of their homes’ plumbing systems. For example, in the winter, a plumbing business can show tips and tricks for insulating pipes to keep them from freezing and bursting.

3. Host Q&A Sessions

Plumbers can likewise use social media to host Q&A sessions. These sessions give customers the chance to ask questions and get reliable answers.

They also get information without having to call a plumbing business. The reliability of the information that customers receive could compel them to hire the plumber for future plumbing needs.

4. Run Specials and Discounts

Most home and business owners are always up for saving money on specialized services like plumbing repairs, maintenance, and replacements. Plumbing companies can advertise what specials and discounts they are offering throughout the month. Customers can easily check the social media pages and call the plumbing business when they find a sale or discount that fits their needs and budget.

5. Promotion of and Association with Other Local Companies

Social media is a great way for plumbing businesses to be involved in the community. They can promote other local businesses that need more customers.

Customers often appreciate seeing this type of helpfulness and camaraderie among local companies. It could also compel people to call local plumbers first before national chains.

6. Encouraging Customer Reviews

Social networking pages are perfect for customers to leave comments about what great services they received from local plumbers. Other people will see those reviews and feel more confident about calling those businesses for plumbing services for their homes and businesses.

7. Provide Updated Contact Info

Finally, many people today do not use phone books to look up where a business is located or what its phone number is. Instead, they look for the business’s social media account. Plumbing companies can list their current locations, website addresses, and contact methods on their social media pages for customers to find quickly and easily.

These seven ways are just some that plumbing businesses can use social media for to gain more customers. Social media is a low-cost and simple way to showcase products and services, engage the public, and encourage people to call or visit the business’s website.

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