2025 Oscar predictions: Social media picks the winners

Which movie stars will take home gold? We've got your 2025 Oscar predictions, based on social media chatter and sentiment analysis. The post 2025 Oscar predictions: Social media picks the winners appeared first on Social Media Marketing & Management Dashboard.

Feb 26, 2025 - 17:27
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2025 Oscar predictions: Social media picks the winners

The Academy Awards aren’t just Hollywood’s biggest night. They’re the grand finale of an awards season shaped as much by social media buzz as by critic reviews. From red-carpet fashion to acceptance speech soundbites, the conversation online often reveals more about who might win than the pundits do.

But can social media chatter actually predict Oscar winners? It wouldn’t be the first time. Last year, many of the biggest frontrunners, like Oppenheimer, turned their online popularity into golden statues — though not every movie can benefit from a viral genre-bending portmanteau.

This year, we’re seeing similar patterns emerge across categories, with some clear favorites and a few potential upsets.

To find out who might take home the gold, we used Hootsuite Social Listening to track the online buzz, sentiment, and engagement around this year’s nominees. The results? Let’s just say some races are tighter than a Best Editing montage.

Who’s trending for all the right reasons? Who’s facing backlash that could cost them votes? Let’s break down the 2025 Oscar predictions according to social media.

  • Results: The total number of individual social media posts mentioning a specific keyword. Multiple mentions within one post count as a single result.
  • Engagement: The number of interactions (likes, comments, shares) a post receives, indicating how much attention a conversation is generating.
  • Sentiment: A measure of how positive or negative the conversation around a topic is.
  • Net sentiment: The difference between positive and negative sentiment. A positive score means favorable mentions outweigh negative ones, while a negative score suggests the opposite.
  • Potential reach: The estimated number of users who could see a post, based on the poster’s follower count and engagement levels.

Best Supporting Actress: Did Ariana give a Wicked-ly good performance?

In the race for Best Supporting Actress, Ariana Grande and Zoe Saldaña are leading the conversation.

​​While Grande’s nomination for her role in Wicked generated significant buzz, Saldaña’s turn in Emilia Pérez has resulted in a surge in social mentions that has made this category more competitive than expected.

And while the social results show Grande far outpacing Saldaña throughout the year, we can’t forget that Grande boasts a massive built-in fanbase.