Your 2025 Social Media Checklist: Start the Year Strong

It’s January, and you’re fired up—new year, new strategy, new wins. Or maybe it’s March, and you’re side-eyeing your social media, wondering if you missed the reset window. Spoiler: You didn’t.

Whether it’s the first week of January or the last day of October, the best time to get your social media on track is right now.

This checklist is your blueprint for momentum in 2025. Whether you’re aiming for more consistency, kickstarting your creator journey, or landing your first brand deal, this guide will help you build a strategy that sticks.

So grab your notepad, open your planning app, or start a fresh Google Doc and let’s dive in.

Callout: P.S. Scroll to the end for a simplified checklist

1. Audit & optimize your profiles

Before you dive into posting, take a step back to check on your profiles across all your active (and inactive) social platforms.

Refresh your bio

Your profile picture should be high-quality, on-brand, and consistent across platforms. If you’re using a logo, make sure it’s clear and properly cropped. If you’re the face, choose a shot that clearly shows your face.

Your bio is your elevator pitch in 150 characters or less. Skip the fluff and focus on who you help, how you help them, and why they should follow you. For example, on LinkedIn

• Instead of having: “Marketing Professional | Growth Enthusiast | Helping Brands Succeed”
• Try: “I help SaaS startups scale with data-driven content & demand generation”

Here are some more resources to help you as you craft your bios: