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Yahoo Super Bowl Ad Lets Fans Email Bill Murray
Yahoo didn't just get Bill Murray for a Super Bowl ad. It basically rented his services for halftime. For its interactive campaign "Email Bill," Yahoo recruited Murray for a 15-second commercial, a multi-part short story based on Murray's photos and videos, and a "BillCam" livestream on Yahoo.com and Yahoo Sports. The campaign launched with the...
Yahoo didn't just get Bill Murray for a Super Bowl ad. It basically rented his services for halftime. For its interactive campaign "Email Bill," Yahoo recruited Murray for a 15-second commercial, a multi-part short story based on Murray's photos and videos, and a "BillCam" livestream on Yahoo.com and Yahoo Sports. The campaign launched with the...
