4 steps to tackle the risk of deepfake technology: Preparing PR strategies against synthetic media

One of the most alarming developments with the application of artificial intelligence is the enhanced ability of deepfake technology. If you’re a PR manager, you should be very concerned.  Deepfake software helps small businesses and solo creators improve their content creation efforts. For instance, voice AI can be used to scale the creation of video […] The post 4 steps to tackle the risk of deepfake technology: Preparing PR strategies against synthetic media first appeared on Agility PR Solutions.

Jun 20, 2025 - 06:50
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4 steps to tackle the risk of deepfake technology: Preparing PR strategies against synthetic media

One of the most alarming developments with the application of artificial intelligence is the enhanced ability of deepfake technology. If you’re a PR manager, you should be very concerned.  Deepfake software helps small businesses and solo creators improve their content creation efforts. For instance, voice AI can be used to scale the creation of video […]

The post 4 steps to tackle the risk of deepfake technology: Preparing PR strategies against synthetic media first appeared on Agility PR Solutions.