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How Data-Driven Retail Marketers Try To Manage The Unmanageable
Last week, at an industry event hosted by RTB House, a group of retailers took the stage to discuss their plans (and frustrations) with data-driven advertising this year. I think it’s worth revisiting some of the things they mentioned, partly because it’s useful, tactical information, but also as a reminder to other retail marketers and […] The post How Data-Driven Retail Marketers Try To Manage The Unmanageable appeared first on AdExchanger.
Last week, at an industry event hosted by RTB House, a group of retailers took the stage to discuss their plans (and frustrations) with data-driven advertising this year. I think it’s worth revisiting some of the things they mentioned, partly because it’s useful, tactical information, but also as a reminder to other retail marketers and […]
The post How Data-Driven Retail Marketers Try To Manage The Unmanageable appeared first on AdExchanger.
