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Gloves Off On Principal-Based Buying; The Live Sports Formula
To The Principal’s Office Principal-based media buying is a hot-button issue. Both its proponents and its detractors have very strong feelings. Take, for instance, the scrap last month between the Incorporated Society of British Advertisers (think of it as the ANA of the UK) and the Institute of Practitioners in Advertising (the UK’s answer to […] The post Gloves Off On Principal-Based Buying; The Live Sports Formula appeared first on AdExchanger.
To The Principal’s Office Principal-based media buying is a hot-button issue. Both its proponents and its detractors have very strong feelings. Take, for instance, the scrap last month between the Incorporated Society of British Advertisers (think of it as the ANA of the UK) and the Institute of Practitioners in Advertising (the UK’s answer to […]
The post Gloves Off On Principal-Based Buying; The Live Sports Formula appeared first on AdExchanger.
