Virgin Atlantic navigates a sea of woke for a rainbow in the clouds

A new campaign from Virgin Atlantic is something of an event in UK adland: Its Branson-esque trolley dollies summed up the ’90s, since when it’s woken up to the joys of woke.* The last cross/trans dressing opus from Lucky Generals frightened a few horses but was really no more shocking than an old episode of … The post Virgin Atlantic navigates a sea of woke for a rainbow in the clouds first appeared on More About Advertising.

Apr 11, 2025 - 11:33
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Virgin Atlantic navigates a sea of woke for a rainbow in the clouds

A new campaign from Virgin Atlantic is something of an event in UK adland: Its Branson-esque trolley dollies summed up the ’90s, since when it’s woken up to the joys of woke.* The last cross/trans dressing opus from Lucky Generals frightened a few horses but was really no more shocking than an old episode of …

The post Virgin Atlantic navigates a sea of woke for a rainbow in the clouds first appeared on More About Advertising.