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McDonald’s fights cost pressures with French slices of life
It’s always diverting to see how others live so this is how they consume McDonald’s in France, courtesy of TBWA\Paris. Apparently there are more McDs in France than any other country in Europe, a shock for those of us brought up to believe that the French began every meal with a soufflé followed by an … The post McDonald’s fights cost pressures with French slices of life first appeared on More About Advertising.
It’s always diverting to see how others live so this is how they consume McDonald’s in France, courtesy of TBWA\Paris. Apparently there are more McDs in France than any other country in Europe, a shock for those of us brought up to believe that the French began every meal with a soufflé followed by an …
The post McDonald’s fights cost pressures with French slices of life first appeared on More About Advertising.
