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How Publishers Can Place Safe Bets In A Rigged Programmatic Game
For publishers, digital advertising is a lot like playing craps, says Justin Wohl, VP of strategy at publisher tech platform Aditude. Just like at the craps table, the programmatic ecosystem is filled with noise from hangers-on shouting suggestions for new, risky bets publishers should take, Wohl says, on this week’s episode of AdExchanger Talks. But […] The post How Publishers Can Place Safe Bets In A Rigged Programmatic Game appeared first on AdExchanger.
For publishers, digital advertising is a lot like playing craps, says Justin Wohl, VP of strategy at publisher tech platform Aditude. Just like at the craps table, the programmatic ecosystem is filled with noise from hangers-on shouting suggestions for new, risky bets publishers should take, Wohl says, on this week’s episode of AdExchanger Talks. But […]
The post How Publishers Can Place Safe Bets In A Rigged Programmatic Game appeared first on AdExchanger.
