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Headway In The Battle To Fix The Ad Industry’s Frequency Management Problem
Picture the scene: You’re sitting on your sofa watching TV – streaming or, yes, linear TV – and you see the same ad twice in a row. During the next commercial break, you see the same ad again. Then you see two ads for competing brands in the same pod back to back. It’s an easy scenario […] The post Headway In The Battle To Fix The Ad Industry’s Frequency Management Problem appeared first on AdExchanger.
Picture the scene: You’re sitting on your sofa watching TV – streaming or, yes, linear TV – and you see the same ad twice in a row. During the next commercial break, you see the same ad again. Then you see two ads for competing brands in the same pod back to back. It’s an easy scenario […]
The post Headway In The Battle To Fix The Ad Industry’s Frequency Management Problem appeared first on AdExchanger.
