Tony Brignull obituary

Advertising copywriter who brought ‘personality’ to products including Cinzano, Shredded Wheat and Parker pensTony Brignull, who has died aged 87 of lymphoma, was an advertising copywriter and creative director whose motto was that a good ad, in print or on screen, must “speak to people”. He was widely regarded as one of the best in the business during a quarter of a century (1967-92) at the influential agency Collett Dickenson Pearce (CDP).Literate and blessed with an imagination that brought “personality” to products, Brignull regarded himself at his best writing for the press and for posters, but he showed just as much talent in some of his screen work. Continue reading...

Feb 9, 2025 - 21:41

Advertising copywriter who brought ‘personality’ to products including Cinzano, Shredded Wheat and Parker pens

Tony Brignull, who has died aged 87 of lymphoma, was an advertising copywriter and creative director whose motto was that a good ad, in print or on screen, must “speak to people”. He was widely regarded as one of the best in the business during a quarter of a century (1967-92) at the influential agency Collett Dickenson Pearce (CDP).

Literate and blessed with an imagination that brought “personality” to products, Brignull regarded himself at his best writing for the press and for posters, but he showed just as much talent in some of his screen work. Continue reading...