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The Upfronts got a taste of the creator economy
At the Upfronts, creator took the stage -- but not the power. Yet
Creators might be playing cameo roles in this year’s TV and streaming upfront marketplace – but give it time. The spotlight’s inching closer.
What started as a YouTube sideshow is creeping onto the main stage. From the talent in the room to the lingo in the air, creators cast a long shadow over this year’s weeklong industry parade.
TelevisaUnivision rolled out vertical video mini telenovelas and a creator-artist festival at its upfront.
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