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Embracing cultural fluency: How to localize your approach to PR
Public relations isn’t a one-size-fits-all game. What resonates in Toronto may fall flat in Tokyo. A campaign that gains traction in the UK might miss the mark entirely in Brazil. So why do so many PR strategies still rely on universal messaging? The truth is, localization isn’t just a marketing term anymore—it’s the make-or-break ingredient […] The post Embracing cultural fluency: How to localize your approach to PR first appeared on Agility PR Solutions.
Public relations isn’t a one-size-fits-all game. What resonates in Toronto may fall flat in Tokyo. A campaign that gains traction in the UK might miss the mark entirely in Brazil. So why do so many PR strategies still rely on universal messaging? The truth is, localization isn’t just a marketing term anymore—it’s the make-or-break ingredient […]
The post Embracing cultural fluency: How to localize your approach to PR first appeared on Agility PR Solutions.
