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How fringe platforms build loyalty beyond the mainstream
With paid social delivering diminishing returns and media plans dominated by the same handful of names, marketers are beginning to ask: where else can we build meaningful loyalty? Most marketing teams focus their budgets on the usual suspects, such as streaming services, social giants, and e-commerce marketplaces. Yet beyond these big names, smaller digital platforms … The post How fringe platforms build loyalty beyond the mainstream first appeared on More About Advertising.
With paid social delivering diminishing returns and media plans dominated by the same handful of names, marketers are beginning to ask: where else can we build meaningful loyalty? Most marketing teams focus their budgets on the usual suspects, such as streaming services, social giants, and e-commerce marketplaces. Yet beyond these big names, smaller digital platforms …
The post How fringe platforms build loyalty beyond the mainstream first appeared on More About Advertising.
