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How This Airline Added Self-Serve Advertising To Its Flight Plan
Going in-house can feel a little turbulent for advertisers. But brands, such as Spanish airline Iberia, increasingly want more control over their campaign planning, creative and optimization. Until relatively recently, Iberia’s workflow was almost entirely manual. Now, through a partnership with AI personalization platform Clinch and its Flight Control tool, Iberia has been able to […] The post How This Airline Added Self-Serve Advertising To Its Flight Plan appeared first on AdExchanger.
Going in-house can feel a little turbulent for advertisers. But brands, such as Spanish airline Iberia, increasingly want more control over their campaign planning, creative and optimization. Until relatively recently, Iberia’s workflow was almost entirely manual. Now, through a partnership with AI personalization platform Clinch and its Flight Control tool, Iberia has been able to […]
The post How This Airline Added Self-Serve Advertising To Its Flight Plan appeared first on AdExchanger.
