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The Power Of Creative Data
Creative is a strong performance lever. In fact, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined, according to recent data from AI-powered creative analytics platform CreativeX. So why doesn’t ad creative get the credit it deserves? Until recently, technology wasn’t advanced enough to measure […] The post The Power Of Creative Data appeared first on AdExchanger.
Creative is a strong performance lever. In fact, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined, according to recent data from AI-powered creative analytics platform CreativeX. So why doesn’t ad creative get the credit it deserves? Until recently, technology wasn’t advanced enough to measure […]
The post The Power Of Creative Data appeared first on AdExchanger.
