THE LAUNCH DATE

Grace Hastings feels as if she’s clawed her way to the role of marketing manager for a London dating app called Fate, struggling with imposter syndrome every step of the way. Meanwhile, she writes off her workplace rival Eric Bancroft’s effortless rise as a result of his popularity, family name, and good looks. When the upcoming launch of a new kind of dating app forces them together—and with a promotion dangling for one of them—Grace and Eric set aside their frequent jabs for the sake of their research and hopefully a successful launch. The new app has an unusual focus on in-person experiences, pairing up compatible users and sending them on curated dates. But before it can launch, Grace and Eric are asked to assess each experience—from hikes to cooking classes to yoga—as if they were two people going on the date themselves. Grace is a frustrating character; though she frequently tells herself that she’s worked hard to get where she is and deserves her position, outwardly she acts like a doormat. Her boss frequently takes advantage of her, and it’s only through Eric’s encouragement that she gains confidence and begins setting boundaries. Her journey would have felt more impactful if she’d mustered the courage to stand up for herself rather than relying on a love interest to be the catalyst for change. The opposites-attract romance is cute, albeit a bit slow until nearly the end of the book. The litany of inventive dates is what propels the book forward, as the reader looks forward to seeing what sort of adventure Eric and Grace will be subject to next.

Feb 11, 2025 - 07:02
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THE LAUNCH DATE
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Grace Hastings feels as if she’s clawed her way to the role of marketing manager for a London dating app called Fate, struggling with imposter syndrome every step of the way. Meanwhile, she writes off her workplace rival Eric Bancroft’s effortless rise as a result of his popularity, family name, and good looks. When the upcoming launch of a new kind of dating app forces them together—and with a promotion dangling for one of them—Grace and Eric set aside their frequent jabs for the sake of their research and hopefully a successful launch. The new app has an unusual focus on in-person experiences, pairing up compatible users and sending them on curated dates. But before it can launch, Grace and Eric are asked to assess each experience—from hikes to cooking classes to yoga—as if they were two people going on the date themselves. Grace is a frustrating character; though she frequently tells herself that she’s worked hard to get where she is and deserves her position, outwardly she acts like a doormat. Her boss frequently takes advantage of her, and it’s only through Eric’s encouragement that she gains confidence and begins setting boundaries. Her journey would have felt more impactful if she’d mustered the courage to stand up for herself rather than relying on a love interest to be the catalyst for change. The opposites-attract romance is cute, albeit a bit slow until nearly the end of the book. The litany of inventive dates is what propels the book forward, as the reader looks forward to seeing what sort of adventure Eric and Grace will be subject to next.