Tariff turmoil: How marketers are dodging costs and shifting strategy

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These past few weeks have been a whirlwind as marketers have started to feel the effects of President Donald Trump’s tariffs. The start and stop nature of the tariffs has brought about uncertainty once again – there’s one thing marketers have come to be certain of in the last five years, and that’s uncertainty. 

The tariffs have sent ripples through the industry, leaving publishers wary of ad budgets and print costs, marketers grappling with a possible recession and small brands scrambling to navigate supply chain shakeups. 

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