HubSpot Marketing Blog

Which LLM Should You Use for Your Business? [Pros and C...

Choosing the right large language model can feel overwhelming with so m...

Why You Should Leverage Interactive Videos [Data from 5...

When it comes to video, we marketers often focus the conversation on sh...

How I Built a $75M Newsletter: My Top Tips to Make Your...

I started Morning Brew during my senior year at the University of Michi...

Why Keyword Intent Matters & How It Leads to Higher Sea...

A lot of marketers are guilty of paying too much attention to keyword v...

Media Mix Modeling: What It Is and How to Use It [+ Exa...

I’ve worked in digital marketing for over ten years and always look for...

My Tips for Designing Great Website Imagery [With Canva...

I‘ve been designing images for websites for about seven years now, so I...

The Sustainability Mandate: How Sustainable Marketing D...

Consumers increasingly care about sustainability, and sustainable marke...

What Is a Risk Assessment? My Tips and Best Practices [...

No matter what you do for a living, you deal with all kinds of risks da...

What Is Digital Content? I Asked Experts What to Expect...

Ok, this has to be one of the most meta projects I’ve worked on: a piec...

Writing a Scope of Work: Steps, Templates, and Real-Wor...

As a freelance writer, I’m always receiving and reviewing scope of work...

How to Start a Blog and Write Engaging Posts [+ Free Te...

Industry experts and thought leaders use blogs to share their knowledge...

I Took a Deep Dive Into PERT to Create More Accurate Ti...

As the owner of a content business, I need to make accurate project est...

Be Mine: A Brief History of Valentine's Day Marketing

When I was in grade school, Valentine’s Day was one of my favorite holi...

How the Scarcity Principle Can Transform Ecommerce

Welcome to Creator Columns, where we bring expert HubSpot Creator voice...

Professional Bio Examples: 29 Work Bios I Keep in My Ba...

As a marketer, my professional bio is the best way to, well, market mys...

Webinar Promotion Tips to Make Sure Nobody Misses Your ...

Webinar promotion is a crucial part of the webinar process, but the web...

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