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Jane Austin: because you’re worth it? Measuring the ROI of Cannes week
Traditional agencies are facing an existential crisis and the global economy is on the brink of its worst decade for growth in forty years, yet the amount of cash being splashed at Cannes remains at obscene levels. Many attendees are downsizing this year, with some companies, such as VML, swapping their yachts for more budget-friendly … The post Jane Austin: because you’re worth it? Measuring the ROI of Cannes week first appeared on More About Advertising.
Traditional agencies are facing an existential crisis and the global economy is on the brink of its worst decade for growth in forty years, yet the amount of cash being splashed at Cannes remains at obscene levels. Many attendees are downsizing this year, with some companies, such as VML, swapping their yachts for more budget-friendly …
The post Jane Austin: because you’re worth it? Measuring the ROI of Cannes week first appeared on More About Advertising.
