SEO

Google Now Allows Top Ads To Appear At Bottom Of Search...

Google now allows top-performing ads to appear at the bottom of search results, ...

ChatGPT Adds Shopping, WhatsApp Search, & Improved Cita...

ChatGPT Search adds shopping, WhatsApp integration, and improved citations. Memo...

How to Do an Actually Useful PPC Competitive Analysis U...

Here are a few examples from a finished project I’ve already created using this ...

Navigating The Complexities Of International PPC Workin...

Learn how to successfully manage international PPC campaigns with multiple agenc...

Google Updates Gemini/Vertex AI User Agent Documentatio...

Google's updated guidance clarifies that Google-Extended does not affect search ...

25 Alternative Search Engines You Can Use Instead Of Go...

Explore an exhaustive list of new search engine options and how their technology...

Google Search Ranking Volatility Spiked Friday - April ...

In my Friday video, I mentioned some more volatility heating up on Friday mornin...

How to Be an Effective SEO Mentor — Whiteboard Friday

When you're set up for success, being a mentor can be a rewarding experience for...

How to Track and Analyze Your AI Traffic

But its value goes beyond just awareness—AI citations can also drive engaged tra...

An Insider’s Guide to Event Sponsorships (From a Compan...

When big-name sponsors put their logo on your event materials, they’re essential...

GEO, LLMO, AEO… It’s All Just SEO

So far, it doesn’t seem like it. There seems to be massive overlap in SEO and GE...

5 Smart Ways to Spy On Your Competitors’ Ads

This is a recipe for mediocrity. Competitors don’t always know what they’re doin...

How I Built a Brand Awareness Dashboard in Looker Studio

After writing an article on 11 ways to measure brand awareness, I figured now’s ...

AI Overviews Reduce Clicks by 34.5%

We analyzed 300,000 keywords and found that the presence of an AI Overview in th...

How to Rank for a Keyword (8 Steps)

How do you do that? How do you actually rank for a keyword? Follow this guide to...

LLMs Don’t Reward Originality, They Flatten It

But in the age of AI-driven search, originality is not the boon we think it is. ...

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