PureWow Taps Into the Booming TikTok Shop Trend With Live-Shopping Channel

The lifestyle media brand PureWow is introducing a live-shopping series next month on TikTok Live, called WowShoppes, whose launch marks one of the first meaningful attempts from a publisher to capitalize on the growing social commerce space since the debut of TikTok Shop. The venture is one of several new initiatives PureWow has planned to...

Mar 17, 2025 - 13:26
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PureWow Taps Into the Booming TikTok Shop Trend With Live-Shopping Channel
The lifestyle media brand PureWow is introducing a live-shopping series next month on TikTok Live, called WowShoppes, whose launch marks one of the first meaningful attempts from a publisher to capitalize on the growing social commerce space since the debut of TikTok Shop. The venture is one of several new initiatives PureWow has planned to...