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PureWow Taps Into the Booming TikTok Shop Trend With Live-Shopping Channel
The lifestyle media brand PureWow is introducing a live-shopping series next month on TikTok Live, called WowShoppes, whose launch marks one of the first meaningful attempts from a publisher to capitalize on the growing social commerce space since the debut of TikTok Shop. The venture is one of several new initiatives PureWow has planned to...
The lifestyle media brand PureWow is introducing a live-shopping series next month on TikTok Live, called WowShoppes, whose launch marks one of the first meaningful attempts from a publisher to capitalize on the growing social commerce space since the debut of TikTok Shop. The venture is one of several new initiatives PureWow has planned to...
