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Product messaging clarity: How to ensure your target audience understands what you’re selling
How do consumers decide what products to buy? Scientists have been trying to identify the primary factors influencing purchase intention for several years. And they have come up with some unsurprising answers. For instance, a 2017 scientific review discovered that both utilitarian and hedonic value had a significant impact on purchase intent. A 2023 Edelman […] The post Product messaging clarity: How to ensure your target audience understands what you’re selling first appeared on Agility PR Solutions.
How do consumers decide what products to buy? Scientists have been trying to identify the primary factors influencing purchase intention for several years. And they have come up with some unsurprising answers. For instance, a 2017 scientific review discovered that both utilitarian and hedonic value had a significant impact on purchase intent. A 2023 Edelman […]
The post Product messaging clarity: How to ensure your target audience understands what you’re selling first appeared on Agility PR Solutions.
