Posts

How to Do SERP Analysis: Going Beyond the Basics

In this guide, we go in-depth into how we do SERP analysis with specific examples.

Bottom of the Funnel Marketing Strategy: How to Get Mor...

Learn the best channels to use for a bottom of the funnel marketing strategy, ho...

How Long Does It Take to Rank on Google? Data from 40+ ...

This post is a comprehensive, data driven analysis answering how long it takes f...

SEO Keyword Strategy: How to Drive Traffic and Increase...

An SEO keyword strategy is a long-term plan for finding, prioritizing, and targe...

Category Keywords: How to Identify SEO Keywords Tied to...

We define category keywords as search terms that indicate a searcher is actively...

How Writing for Humans (vs. Search Engines) Increased B...

Most people assume that ranking in positions #1–3 for a high-intent keyword auto...

How Many Keywords Should I Use for SEO? (+8 FAQs)

Clients often ask how many keywords to target with a single page because:  The c...

How Marketers Are Using AI for Writing [Survey]

There’s a lot of debate about how AI can be used in writing. Is it the future, o...

Does Google SEO Affect LLM Optimization? We Analyzed 40...

AI search engines like ChatGPT and Perplexity are starting to pull searchers awa...

How to Improve Your Content Writing Skills by Using an ...

We cover a list of 7 content writing tips to help you improve your writing skill...

Unlocking the 80/20 rule: How to build customer lifetim...

Google’s Official Digital Marketing Publication. Discover how to unlock the 80/2...

To unlock AI’s power, simplify your Search campaigns

Google’s Official Digital Marketing Publication. Discover how marketers can supe...

Turn post-season sales into lasting growth

Google’s Official Digital Marketing Publication. Discover our holiday retail sta...

How well do you know Google Search?

Google’s Official Digital Marketing Publication. Discover how the latest Google ...

Why YouTube is part of a winning social strategy

Google’s Official Digital Marketing Publication. If YouTube Shorts aren’t part o...

The 4 principles of modern marketing

Google’s Official Digital Marketing Publication. Discover the 4 principles of mo...

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.