Posts

4 Considerations for Crisis Management

Few companies will avoid experiencing a crisis at some point. Thomas Mustac walk...

How to Use AI In Public Relations to Amplify Your Strategy

Discover the power of AI in public relations. Whitney Deterding shares how to an...

What the PESO Model Certification© Means For Students a...

We aim to ensure every comms and marketing professional—from newly graduated stu...

Writing Effective News Releases and Pitches

Scott Bartnick shares 4 steps for writing pitches and press releases that levera...

Optimizing Content for Generative Search, AI, and SEO

All of the generative search changes have people on edge, but there isn't much t...

The Enduring Value of Recognition In Creative Industries 

Recognition is essential for motivating teams, enhancing job satisfaction, and d...

How to Create ChatGPT Prompts for Public Relations

Whitney Deterding shows how to use ChatGPT prompts in public relations to manage...

Celebrating 300 Episodes of the Spin Sucks Podcast

Celebrate a Huge Milestone with Us! Our 300th episode of the Spin Sucks podcast ...

Maximize Your Writing Productivity With AI Tools

In the world of communications, how you say something matters. Sa Bal explores h...

The Future of the PR Industry In an AI World

Explore the future of PR in a world where AI will do creative things almost more...

Supercharging AI Tools for Your Day-to-Day Comms Work

In this article, Gini Dietrich shows you how to enhance AI output and boost prod...

Why Every Entrepreneur Needs Media Training

Media interviews boost brand awareness in a way marketing can’t achieve. Ryan Ba...

Earned Media Among Corporate Silence and Fragmented Bub...

In this article, Gini Dietrich details how the landscape of earned media is evol...

The Effect of Generative Search On Video Marketing

The Google Search Generative Experience (SGE) is here and changing how content i...

The Two-Question Test for CEOs Considering Political St...

Before you hit send: critical considerations for CEOs contemplating political st...

The Struggles We All Have With the PESO Model©

The PESO Model© is a total no-brainer for 2024 and beyond PR, but that doesn’t m...

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.