Posts

How to Evolve Your PR Measurement Efforts

Don't miss out on this comprehensive PR measurement overview from Gini Dietrich,...

Entering the Metaverse: PR Implications of Virtual Good...

The rise of the metaverse signifies a significant shift in digital marketing and...

Navigating the Future of PR Measurement With AI

Gini Dietrich shows you how predictive analytics, AI, and an integrated PESO Mod...

Accessible Content Creation: The Key to Becoming a Bett...

You are missing 16% of the global population if you overlook accessibility in yo...

A Communicator’s Guide to Navigating Weaponized Informa...

Learn the differences between misinformation, disinformation, and malinformation...

Unleashing Business-Strengthening Superpowers During To...

Whether it’s a pandemic or an economic downturn, Roger Darnell says you can stil...

Introducing the PESO Model Certified Guide© Program

Discover the new PESO Model Certified Guide© program, tailored for solopreneurs ...

Critical Skills Shared by Great Leaders and PR Professi...

What do great leaders and great PR professionals have in common? Ken Jacobs brea...

Using Our PR Powers for Good

There is a reason PR people have a bad reputation: Hollywood loves to glamorize ...

4 Considerations for Crisis Management

Few companies will avoid experiencing a crisis at some point. Thomas Mustac walk...

How to Use AI In Public Relations to Amplify Your Strategy

Discover the power of AI in public relations. Whitney Deterding shares how to an...

What the PESO Model Certification© Means For Students a...

We aim to ensure every comms and marketing professional—from newly graduated stu...

Writing Effective News Releases and Pitches

Scott Bartnick shares 4 steps for writing pitches and press releases that levera...

Optimizing Content for Generative Search, AI, and SEO

All of the generative search changes have people on edge, but there isn't much t...

The Enduring Value of Recognition In Creative Industries 

Recognition is essential for motivating teams, enhancing job satisfaction, and d...

How to Create ChatGPT Prompts for Public Relations

Whitney Deterding shows how to use ChatGPT prompts in public relations to manage...

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