Roblox studios begin to consolidate as Super League buys Supersocial

Roblox partner Super League, a metaverse production company, today has acquired fellow Roblox specialist Supersocial, for an undisclosed sum, as it seeks to scale up brand world-building for advertisers.

As Roblox and its ecosystem of studios continue to grapple with proving its advertising potential to brands, analysts and observers believe the deal could signal a coming wave of consolidation among these types of companies.

Super League and Supersocial are members of the Roblox Partner Program, essentially serving as influencer marketing agencies for the Roblox ecosystem. Both companies build custom-branded Roblox worlds and manage brands’ integrations into popular pre-existing experiences on the metaverse platform. 

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