No Shade, But Does Anyone Still Care About The Privacy Sandbox?

In January 2020, when Google first announced its intention to deprecate third-party cookies in Chrome, a five-alarm fire was lit under the ad tech industry’s butt. (This article briefly broke our site, by the way, because the surge in traffic was so intense.) A little over four years later, when Google confirmed that it wouldn’t […] The post No Shade, But Does Anyone Still Care About The Privacy Sandbox? appeared first on AdExchanger.

Jun 9, 2025 - 06:06
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No Shade, But Does Anyone Still Care About The Privacy Sandbox?

In January 2020, when Google first announced its intention to deprecate third-party cookies in Chrome, a five-alarm fire was lit under the ad tech industry’s butt. (This article briefly broke our site, by the way, because the surge in traffic was so intense.) A little over four years later, when Google confirmed that it wouldn’t […]

The post No Shade, But Does Anyone Still Care About The Privacy Sandbox? appeared first on AdExchanger.