Meta’s AI ad plan raises stakes – even if creative execs are shrugging it off

Meta’s plans to fully automate ads with AI by 2026 doesn’t come as a surprise to creative agencies – but it could make retaining clients and scooping up new business that much more difficult.

By next year, the social media company aims to allow brands to fully create and target ads using AI, seemingly giving marketers carte blanche for creative automation, according to The Wall Street Journal.

Still, five of the execs Digiday spoke with for this piece say the writing has been on the wall for some time as the AI hype cycle continues. “It’s not new,” said Rachael Datz, executive director of social at VML, later adding, “There’s a certain amount of things that can’t be replaced and can’t be automated.”

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