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Nielsen’s Matt Devitt on Advertising Intelligence | Cannes 2025
Ad budgets are shrinking, media is increasingly more fragmented, and advertisers face mounting pressure to stay competitive and accountable. Nielsen’s Matt Devitt shares how leveraging trusted data, AI, and competitive benchmarks can maximize attribution, optimize ad spend and create efficiencies. The post Nielsen’s Matt Devitt on Advertising Intelligence | Cannes 2025 appeared first on AdExchanger.
Ad budgets are shrinking, media is increasingly more fragmented, and advertisers face mounting pressure to stay competitive and accountable. Nielsen’s Matt Devitt shares how leveraging trusted data, AI, and competitive benchmarks can maximize attribution, optimize ad spend and create efficiencies.
The post Nielsen’s Matt Devitt on Advertising Intelligence | Cannes 2025 appeared first on AdExchanger.
