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Leveraging the Power of “Real Data” with Nielsen’s Matt Devitt, SVP, Head of Advertisers and Agencies | Cannes 2025
How do brands measure success in a market they can’t fully see? At Cannes Lions 2025, Sarah Sluis with AdExchanger and AdMonsters sits down with Matt Devitt, SVP, Head of Advertisers and Agencies at Nielsen, to explore how advertisers can benchmark performance against competitors in today’s fragmented, AI-driven media landscape. From unlocking competitive intelligence with […] The post Leveraging the Power of “Real Data” with Nielsen’s Matt Devitt, SVP, Head of Advertisers and Agencies | Cannes 2025 appeared first on AdExchanger.
How do brands measure success in a market they can’t fully see? At Cannes Lions 2025, Sarah Sluis with AdExchanger and AdMonsters sits down with Matt Devitt, SVP, Head of Advertisers and Agencies at Nielsen, to explore how advertisers can benchmark performance against competitors in today’s fragmented, AI-driven media landscape. From unlocking competitive intelligence with […]
The post Leveraging the Power of “Real Data” with Nielsen’s Matt Devitt, SVP, Head of Advertisers and Agencies | Cannes 2025 appeared first on AdExchanger.
