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Alexandra Jardine: final thoughts on Cannes; entertainment reigns while ads end in basement
It was somehow symbolic of the prominence of old-fashioned creativity at Cannes this year that a talk by Unilever and agency LOLA MullenLowe about Axe’s return to comedic advertising was relegated to the basement stage of the Palais – alongside the children’s creche and the exhibition of the work. But it also says something about … The post Alexandra Jardine: final thoughts on Cannes; entertainment reigns while ads end in basement first appeared on More About Advertising.
It was somehow symbolic of the prominence of old-fashioned creativity at Cannes this year that a talk by Unilever and agency LOLA MullenLowe about Axe’s return to comedic advertising was relegated to the basement stage of the Palais – alongside the children’s creche and the exhibition of the work. But it also says something about …
The post Alexandra Jardine: final thoughts on Cannes; entertainment reigns while ads end in basement first appeared on More About Advertising.
