Navigating a Corporate Crisis In the Age of TikTok

The unfiltered window of TikTok into the workplace has turned the tables from employer driven conversations to one that employees own. Gini Dietrich explores two recent examples of employees taking control of being let go by telling their side of the story—and the employers don't come out smelling like roses. She provides some tips for comms pros to take control of the messaging. The post Navigating a Corporate Crisis In the Age of TikTok first appeared on Spin Sucks.

Feb 9, 2025 - 21:45
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Navigating a Corporate Crisis In the Age of TikTok

The unfiltered window of TikTok into the workplace has turned the tables from employer driven conversations to one that employees own. Gini Dietrich explores two recent examples of employees taking control of being let go by telling their side of the story—and the employers don't come out smelling like roses. She provides some tips for comms pros to take control of the messaging.

The post Navigating a Corporate Crisis In the Age of TikTok first appeared on Spin Sucks.