_1.jpg)
![How To Drive More Conversions With Fewer Clicks [MozCon 2025 Speaker Series]](https://moz.com/images/blog/banners/Mozcon2025_SpeakerBlogHeader_1180x400_RebeccaJackson_London.png?auto=compress,format&fit=crop&dm=1750097440&s=282171eb79ac511caa72821d69580a6e#)
![Brand and SEO Sitting on a Tree: K-I-S-S-I-N-G [Mozcon 2025 Speaker Series]](https://moz.com/images/blog/banners/Mozcon2025_SpeakerBlogHeader_1180x400_LidiaInfante_London.png?auto=compress,format&fit=crop&dm=1749465874&s=56275e60eb1f4363767c42d318c4ef4a#)
![The 11 Best Landing Page Builder Software Tools [2025]](https://www.growthmarketingpro.com/wp-content/uploads/2024/04/best-landing-page-software-hero-image-1024x618.png?#)
![How to Create an SEO Forecast [Free Template Included] — Whiteboard Friday](https://moz.com/images/blog/banners/WBF-SEOForecasting-Blog_Header.png?auto=compress,format&fit=crop&dm=1694010279&s=318ed1d453ed4f230e8e4b50ecee5417#)
![What Is a Markup Language? [+ 7 Examples]](https://static.semrush.com/blog/uploads/media/82/c8/82c85ebca40c95d539cf4b766c9b98f8/markup-language-sm.png)
MMM Is The Devil You Know
Marketing measurement is broken, and everyone knows it. Every week, I talk to marketing leaders who are desperate to quantify the revenue that marketing is incrementally delivering to the business. Many of them have some kind of marketing mix model (MMM) in place, yet still rely almost exclusively on last-touch attribution (LTA) to optimize their […] The post MMM Is The Devil You Know appeared first on AdExchanger.
Marketing measurement is broken, and everyone knows it. Every week, I talk to marketing leaders who are desperate to quantify the revenue that marketing is incrementally delivering to the business. Many of them have some kind of marketing mix model (MMM) in place, yet still rely almost exclusively on last-touch attribution (LTA) to optimize their […]
The post MMM Is The Devil You Know appeared first on AdExchanger.
