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Media Briefing: Brian O’Kelley’s Scope3 promises an AI-powered ad tech reset — publishers aren’t buying it yet
AppNexus co-founder Brian O'Kelley wants to fix the ad tech ecosystem with his platform Scope3, which is designed to allow advertisers to buy directly from media owners. But publishers have a lot of questions.
In this week’s Media Briefing, Digiday’s executive editor of news Seb Joseph talks to publishers to find out what they think about Scope3, the ad platform AppNexus co-founder Brian O’Kelley is pitching as the answer to the ad tech ecosystem’s many problems. Turns out, publishers aren’t convinced this is the answer they need.
- Publishers have lots of questions about AppNexus co-founder’s Scope3 ad platform
- Dow Jones CEO defends AI licensing deals and Wall Street Journal tech coverage changes, The Washington Post reorgs its newsroom, and more.
Publishers have lots of questions about O’Kelley’s Scope3
Brian O’Kelley wants to rebuild ad tech — again.
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