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McDonald’s tucks into ‘The Big Arch’
Offices and arches seem to be doing the business for McDonald’s UK and Leo Burnett. After last year’s winning eyebrow-focussed ‘Arches’ they’re back with ‘The Big Arch,’ a summer promotion of what looks a pretty gross-out rival to a Burger King Whopper. Causing a stir in the office, which starts to shake from hunger pangs. … The post McDonald’s tucks into ‘The Big Arch’ first appeared on More About Advertising.
Offices and arches seem to be doing the business for McDonald’s UK and Leo Burnett. After last year’s winning eyebrow-focussed ‘Arches’ they’re back with ‘The Big Arch,’ a summer promotion of what looks a pretty gross-out rival to a Burger King Whopper. Causing a stir in the office, which starts to shake from hunger pangs. …
The post McDonald’s tucks into ‘The Big Arch’ first appeared on More About Advertising.
