Marketing Briefing: Check in with marketers after the first 100 days of President Trump’s policies

If you were to sum up the first 100 days of Trump’s presidency — a milestone we just passed on April 30 — with one word you’d likely use “uncertain” to do so. And for marketers, well, uncertainty is toxic.

There’s been an expectation of chaos this time around, but that expectation doesn’t make the reality any easier to manage — it’s hard for marketers not to get caught in the slipstream of President Trump’s economic — specifically on tariffs — policy whiplash. 

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