Future of TV Briefing: Is YouTube TV? (2025 edition)
This week’s Future of TV Briefing looks at the perpetual question of whether advertisers consider YouTube on par with traditional TV and streaming services.

This week’s Future of TV Briefing looks at the perpetual question of whether advertisers consider YouTube on par with traditional TV and streaming services.
- YouTube TV
- YouTube, Tubi lead TV watch time gains in February
- TikTok’s potential new parent, WTF is a podcast and more
YouTube TV
Is YouTube TV? It’s a question that’s hovered around the Google-owned video platform for the past few years as people spend more time watching YouTube videos on TV screens. The latest answer? Yes — and not quite.
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