Meet The AI Startup Founded By Ad Tech Vets That Wants To Replace Ads With ‘Adaptive Experiences’

It’s like that line from “The Godfather: Part III”: ​​“Just when I thought I was out, they pull me back in.” OG ad tech entrepreneurs just can’t seem to stay away from ad tech. Case in point: Firsthand, a startup that describes itself as an “AI-powered brand agent platform,” which was launched last year by […] The post Meet The AI Startup Founded By Ad Tech Vets That Wants To Replace Ads With ‘Adaptive Experiences’ appeared first on AdExchanger.

Apr 16, 2025 - 15:19
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Meet The AI Startup Founded By Ad Tech Vets That Wants To Replace Ads With ‘Adaptive Experiences’

It’s like that line from “The Godfather: Part III”: ​​“Just when I thought I was out, they pull me back in.” OG ad tech entrepreneurs just can’t seem to stay away from ad tech. Case in point: Firsthand, a startup that describes itself as an “AI-powered brand agent platform,” which was launched last year by […]

The post Meet The AI Startup Founded By Ad Tech Vets That Wants To Replace Ads With ‘Adaptive Experiences’ appeared first on AdExchanger.