Fast Company and Inc. tighten up paywalls to grow consumer revenue amid traffic volatility

Fast Company and Inc. are tightening up their paywalls. Up until a few weeks ago, the Mansueto Ventures-owned publishers would put one new story a day behind a paywall. Now, four daily stories are reserved only for paying subscribers.

Part of the reason for doing this is to create more value for subscribers, but the paywall changes are also part of a larger strategy shift to grow consumer revenue at Mansueto Ventures, in light of referral traffic challenges.

“The real reason for it … is that traffic is really fickle, and we have to find more ways to build a direct connection with our audiences [and] have that kind of stability that comes from having the subscription business,” said Stephanie Mehta, CEO of Mansueto Ventures, who spoke at the Digiday Publishing Summit in Vail, Colorado, on Monday.

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