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Economist sticks to its guns in a changing world
The Economist, the famous British behinds-the-news paper that (one suspects) more people say they read than actually do is still trucking on in the digital age and it’s back on the airwaves with a campaign from brand agency Nomad. Economist V-P marketing Nada Arnot says: “‘Know which way is up’ is more than a tagline … The post Economist sticks to its guns in a changing world first appeared on More About Advertising.
The Economist, the famous British behinds-the-news paper that (one suspects) more people say they read than actually do is still trucking on in the digital age and it’s back on the airwaves with a campaign from brand agency Nomad. Economist V-P marketing Nada Arnot says: “‘Know which way is up’ is more than a tagline …
The post Economist sticks to its guns in a changing world first appeared on More About Advertising.
