Domain authority in PR: Why your online footprint matters more than ever—and 5 ways to boost your own DA

With the constantly changing landscape in the field of public relations, digital presence is now as important as media mentions. Although the classic approaches to PR certainly remain important, the work of a comms expert today should be built around the idea of the integration of virtual presence, web credibility, and search engine optimization. With […] The post Domain authority in PR: Why your online footprint matters more than ever—and 5 ways to boost your own DA first appeared on Agility PR Solutions.

Jun 18, 2025 - 07:50
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Domain authority in PR: Why your online footprint matters more than ever—and 5 ways to boost your own DA

With the constantly changing landscape in the field of public relations, digital presence is now as important as media mentions. Although the classic approaches to PR certainly remain important, the work of a comms expert today should be built around the idea of the integration of virtual presence, web credibility, and search engine optimization. With […]

The post Domain authority in PR: Why your online footprint matters more than ever—and 5 ways to boost your own DA first appeared on Agility PR Solutions.