Digital Marketing

Finding Striking Distance Keywords — Whiteboard Friday

Striking distance keywords can highlight where sites may be able to make a big i...

Bold Call: As Musk’s political clout rises, Twitter’s b...

Some of those advertisers have been quietly considering a return for a while.

Future of TV Briefing: Separating signal from noise whe...

This week’s Future of TV Briefing looks at how noisy content signals are confoun...

Criteo: ‘We no longer plan our business around the depr...

As its commerce media business accounts for 40% of revenue, Criteo’s Q4 revenue-...

Digiday+ Research: Agencies carry worry about client bu...

Agencies are overwhelmingly concerned about client budgets in 2025, but they're ...

Amazon’s advertising acceleration drive includes a part...

Index Exchange, TripleLift, and Yieldmo join an Amazon beta program, dubbed ‘Dyn...

Mascot embrace, celeb overload and metatextual advertis...

Marketers and agency creatives predict the major trends for this year’s crop of ...

With TikTok in limbo, YouTube Shorts cashes in

Google says that ad revenue from Shorts — YouTube’s answer to TikTok — is quickl...

Roblox earnings: Why the platform paid out $280 million...

Content creators in Roblox, which the company often refers to as “developers,” a...

Media Briefing: Some podcast execs are not won over by ...

Some podcast execs expanding their video production efforts aren't won over by S...

Fox’s final offer to advertisers: $500K for a :15 ad du...

With the Big Game just days away, streaming service Tubi has been shopping last-...

IPG CEO caught Omnicom CEO ‘with his trousers down’: S4...

Ever since the deal was announced, he’s been relentless in picking it apart, rep...

Snap pursues SMBs with its latest AI-powered tool

It took a while but Snap is following in the footsteps of Google, Facebook and t...

Amazon, Google and verification vendors among ad tech c...

DoubleVerify, Integral Ad Science, and trade orgs are subjects of open letters a...

Here are the cases for and against an $8 million Super ...

Big Game ad spots come with a high price tag. But in an increasingly fragmented ...

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