TikTok commercial lead: 'We don’t want to work directly with brands'

Sofia Hernandez, global head of business marketing and commercial partnerships, spoke to Campaign about the importance of agencies.

Jun 18, 2025 - 11:28
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TikTok commercial lead: 'We don’t want to work directly with brands'
Sofia Hernandez, global head of business marketing and commercial partnerships, spoke to Campaign about the importance of agencies.